The Lorax

The Lorax, also known as Dr. Seuss' The Lorax, is a 2012 American animated musical fantasy comedy film produced by Illumination Entertainment and distributed by Universal Pictures. The film is the second screen adaptation of Dr. Seuss' 1971 children's book of the same name following the 1972 animated television special. Directed by Chris Renaud, co-directed by Kyle Balda, produced by Chris Meledandri and Janet Healy and written by the writing team of Cinco Paul and Ken Daurio, it stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White. The film builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The idea for the film was initiated by Geisel, who had an established partnership with Meledandri from a collaboration on Horton Hears a Who!. Geisel approached Meledandri with the idea when he launched Illumination. Wikipedia